An animated concept spot about looking up from the screen

David&Goliath’s brief was short: a video of one minute or less that shows why you’re brave, with good content mattering more than polished editing. My answer is Break the Scroll, a 31-second animated spot about choosing the people who are waiting on you over the screen in front of you.

The story stays small on purpose. A man is lost in his laptop on the couch while his dog sits with its leash in its mouth, and the spot is built around one line: “He doesn’t need much. Just you.”

I made it in Higgsfield. I designed the characters, props and sets as stills in a 1990s hand-drawn TV cartoon style, with flat cel colors, no gradients and thick, uneven outlines, then animated the scenes from those stills.