Genesis Motors — Social Video Campaign

For a social-first brand campaign at Innocean, I created short-form video highlighting the craftsmanship and design of select Genesis vehicles, translating the brand’s cinematic language into paid social placements optimized for mobile feeds.

Working from raw footage, I led the edit and visual direction to build a detail-driven narrative—elevating signature features like headlight design, grille texture, wheel movement, and interior finishes through pacing, light, and composition. I synchronized cuts and transitions to orchestral music for a choreographed, cinematic feel, and produced vertical and square versions with opening seconds engineered to stop the scroll.

The campaign delivered an elevated brand presence across social, reinforcing Genesis’s identity as a design-led luxury brand while performing within paid social placements.