TYPE S × Formula Drift Poster Campaign

In partnership with Formula Drift champion Vaughn Gittin Jr., Horizon Brands launched a live-event poster campaign for TYPE S Underglow LED Lighting. I designed the poster for national Formula Drift events, where it served as both a fan collectible and a product showcase.

I composed the piece around Gittin Jr. in a high-contrast environment, using dramatic lighting and careful retouching to emphasize the TYPE S underglow without overpowering the athlete or brand. Bold condensed typography echoed speed and precision, and a clear hierarchy guided the eye from athlete to brand to product for instant recognition at distance. Working within Horizon’s style guidelines, I curated and retouched existing photography, corrected color to brand standards, and integrated all approved TYPE S and partner logos.

The poster delivered a high-impact, brand-compliant asset that captured the energy of Formula Drift while elevating the TYPE S line, and was well received by fans and stakeholders at the event.