Outreach Brochure

I designed a quad-fold outreach brochure for PGN Agency to win new Harley-Davidson dealer relationships. It needed to resonate with dealers by reflecting the culture and mindset of the Harley brand while communicating PGN’s long track record within the dealer network.

The piece is bold, aggressive, and unapologetically Harley. The quad-fold unfolds as a narrative, building momentum panel by panel, with a Harley-inspired orange-and-black palette (no trademarked assets), angular layouts, and confident typography. Custom hand-drawn line illustrations of motorcycles run as footer elements, echoing the mechanical artistry of the bikes. The copy moves from shared values to proof of performance: an opening declaration (“Now… Let’s Talk Harley.”), interior panels highlighting PGN’s 15+ year track record with dealers, and a featured quote—“A Harley isn’t just a motorcycle. It’s a brotherhood, an escape, a declaration of independence.” The closing panel carried a note from PGN’s president, a lifelong rider, with a direct CTA and contact details.

The brochure became a dealer outreach tool that went beyond service promotion—pairing a shared passion for the Harley lifestyle with strategy, experience, and a direct-response close.