Marketing Collateral System

I designed a print collateral suite for About Senior Living to support outreach and referrals with families, healthcare providers, and community partners. The materials feel calm and credible, reflecting the brand’s role as a guide during sensitive decisions.

I translated the brand identity into client-facing pieces using clean layouts, generous white space, and the brand’s green and neutral palette. Copy stayed direct and supportive, with headlines like “You’re not alone—we can help.” Clear hierarchy and empathetic photography made the materials easy to scan during high-stress moments.

• Business cards with contact hierarchy and QR code
• Tri-fold and one-sheet brochures outlining services and process
• Referral leave-behinds for medical offices and care partners

The suite gave About Senior Living cohesive tools that reinforced credibility and supported referral relationships, extending the brand beyond digital into real-world conversations with families.