WISE — Women in Science Exchange

WISE (Women in Science Exchange) is a nonprofit dedicated to educating, promoting, and raising awareness for women in science and medicine. The brand needed a recognizable identity that celebrated curiosity, discovery, and representation while staying approachable, modern, and adaptable across real-world applications.

I built the mark around a bold circular icon of a woman in profile using a microscope—a timeless, scalable silhouette where the circular form reinforces unity and the exchange of knowledge. Vibrant green paired with deep navy signals growth, innovation, and trust, and clean modern type keeps it clear across educational, digital, and physical settings. I extended the system across apparel, drinkware and merchandise, environmental signage and exterior branding, and print, handling end-to-end execution through print-ready artwork so the identity translated cleanly across materials and scale.

The final brand gave WISE a unified presence that could be worn, displayed, and shared—raising visibility for its mission and balancing professionalism with approachability for education, advocacy, and community outreach.