Rewards App Paid Media Campaign

For the Checkers & Rally’s Rewards App acquisition campaign, I led the concept, design, animation, and development of a system of animated banner ads focused on driving app downloads. The work extended a larger video-anchored campaign into conversion-focused paid media.

I designed a modular banner system using the brand’s illustration assets, bold typography, and high-energy motion to surface key benefits—exclusive offers, free food, member rewards—in short, rhythmic sequences. Each banner led with brand recognition, a clear value proposition, and a decisive CTA like “Download the App” within the first few seconds. I built the banners across multiple standard ad sizes, optimized for fast load times and platform requirements, scaling cleanly without losing clarity.

The system delivered a cohesive paid media presence that reinforced brand recognition while supporting user acquisition—showing how expressive brand creative translates into disciplined, conversion-driven assets.