Luxury Image Retouch for Social Campaign

To support the redesigned Genesis G90 flagship sedan, I produced a hero image for the brand’s editorial Instagram feed that reflected its minimalist, design-forward identity.

The raw shot needed extensive retouching to meet Genesis’s standards. I removed plant reflections across the curved metallic surfaces without breaking the lighting, cleared background clutter, rebuilt wall sections where objects were removed, and extended elements to rebalance the frame. I then converted the image to black and white to match Genesis’s timeless brand language, tuning contrast and tonal range so form, light, and the signature Crest Grille carried the composition.

The finished image published on Genesis’s official Instagram, blending cleanly into the feed and reinforcing the G90’s luxury positioning.