Paid Display Campaigns
A modular, ratio-based display banner system for Hyundai that scales across all IAB sizes.
- Client
- Hyundai Motor Company
- Agency
- Innocean Worldwide
- Role
- Senior Graphic Designer / Developer
- Scope
- Dynamic Display Banners, Scalable Layout Systems, Paid Media
Overview
I designed a full suite of dynamic, ratio-based display banners for Hyundai, built to scale across all IAB standard sizes and served through Google DoubleClick.
The Work
Each banner used a modular layout with ratio-driven spacing, so typography, CTA, vehicle imagery, and legal copy scaled proportionally across formats. This kept the system visually consistent while absorbing variable headline lengths, localized messaging, and changing image proportions without redesign. The approach supported high-volume paid media deployment and A/B testing, letting Hyundai hold brand integrity while optimizing performance across placements.