Making the ADU financial case for homeowners

Skye Construction is a leading ADU contractor in Orange County, specializing in garage conversions and detached, attached, and interior accessory dwelling units. Most homeowners don’t fully understand what an ADU is — or the return it can deliver. The brief was a site that educates first and converts that understanding into consultations.

I structured the site as a teaching tool. Clear explainers cover each ADU type, and a benefits section makes the financial case concrete — property-value lift, rental income, and the cost advantage of a garage conversion over new construction. The centerpiece is a custom ADU ROI calculator that lets homeowners model the profit on their own investment before they ever call.

The build leads with the numbers:

• Custom ADU ROI calculator — an interactive tool that turns an abstract investment into a real number for each homeowner.
• Education-first architecture — explainers and benefit pages that move visitors from “what is an ADU?” to “let’s build one.”
• Conversion-focused layout with consultation prompts threaded through the journey.
• Works on any screen, with accessible structure throughout.

The site positions Skye as the knowledgeable local expert and pre-qualifies leads — homeowners arrive at the consultation already understanding the value, with a number in hand.