Holiday Service & Performance Mailer

Boswell’s Harley-Davidson is a performance-driven dealership with deep roots in the riding community. I designed a magazine-style direct mail piece to promote their holiday service and performance specials while staying true to Harley culture.

I designed the piece as a mini-magazine that felt substantial in the mailbox, using bold overlaps, dense imagery, and heavy all-caps headlines to mirror the energy of the Harley lifestyle. The headline—“Feast on the Savings during Boswell’s Holiday Service and Performance Specials!”—set the tone, with callouts for genuine upgrades and added horsepower. A stacked offer structure communicated MSRP pricing, zero-interest financing, deferred payments, no money down, and a one-year unlimited mileage service warranty. Full-bleed photography, gritty textures, and angled layouts kept the design aggressive while keeping offers clearly readable for fast scanning.

The mailer landed as a bold, high-energy piece that spoke directly to riders during the holiday season and reinforced Boswell’s position as a performance-first Harley dealership.