Harley-Davidson Blast Magazine

Calumet Harley-Davidson is a cultural hub for riders across the region. I designed Blast, a monthly branded magazine built to feel like it came straight from the road while supporting sales, events, and customer loyalty.

The February issue centered on the return of the Softail Custom to the 2007 lineup and the After Inventory Sale. I built the cover for immediate impact with a Softail Custom hero image, gritty textures, Harley-inspired typography, and clear callouts for sale dates and events. Inside, modular layouts gave the magazine month-to-month flexibility for featured bikes, gear, service specials, and events, integrating sales content into editorial-style spreads so it read like an insider publication. Copy reflected Calumet’s casual, rider-first voice, and the system was designed to repeat across monthly issues.

Blast became a signature branded asset for Calumet—part magazine, part cultural touchpoint—helping drive post-inventory sales during slower periods and strengthening customer loyalty.