A display ad for the “This or This” campaign

This animated banner ran as part of Checkers & Rally’s “This or This” campaign, pointing people to the brand’s Rewards app. It had to land a featured item, show the range of the menu, and close on the download offer, all inside a single small display placement.

The ad opens on a hand holding the Rewards app with a “Get this!” feature, Fry Seasoned Chicken Tenders. A thumb then swipes the screen to a grid of the menu, from burgers and fries to shakes and soft-serve, before the banner resolves into the end frame: “Download now” with 250 bonus points and a three-step “How it works” ($1 = 5 points, 400 points = a $5 reward). The comic-style hand and halftone burst keep it bold and on-brand at a small size, and the animation runs as lightweight HTML rather than video.

One compact unit tells the whole story: the craving, the choice, and the reason to download the app.