Making a collar strip feel like a premium product

UnderKomfort makes disposable, self-adhesive collar strips that keep dress shirts free of dirt and sweat build-up. It’s a practical, everyday product, and the site had to give it the polish of the shirts it protects, while explaining a category many shoppers have never thought about.

I designed and built the site in Webflow as a single scrolling story that sells as it explains: what the strips do, why they beat other brands, how to use them, and what they cost. The storefront sits inside the same design, with a one-off box and a monthly subscription, alongside a blog for collar-care tips and a contact section.

The details carry the premium positioning:

• Tailored typography: tall condensed headlines and a charcoal, cream, and leather-brown palette borrowed from menswear.
• Proof by comparison: a side-by-side table sets UnderKomfort’s perforated, size-adjustable strip against other brands.
• A four-step guide: a short video and numbered steps show how to use the strips in seconds.
• Built for real routines: a section for attorneys, influencers, and other busy professionals connects the product to real working days.

The result is a storefront that makes a small product feel considered, explaining it, proving it, and selling it in one confident scroll.