Genesis Motors — Dealer Website Hero Campaigns

I designed a series of website hero images for Genesis Motors dealer sites, including Genesis of West Houston and other regional dealerships. The work translated national brand campaigns into localized, conversion-focused experiences while holding Genesis’s luxury identity—promoting model launches, building interest in upcoming arrivals, and guiding buyers toward inventory and reservations.

Each hero focused on a specific vehicle or seasonal initiative—among them the G80, G90, GV70, the GV80 (Genesis’s first SUV), and full-lineup compositions pairing sedans and SUVs. I curated and refined official brand photography, used clean, cinematic compositions with negative space for legible copy, and wrote short-form promotional copy in Genesis’s confident, refined voice. Each asset paired a premium headline (e.g., “The All-New Genesis GV80”) with a supporting line and clear CTAs such as “Reserve Yours Before It Arrives” or “View Inventory.” A modular approach allowed localized availability, dealer promotions, and dynamic CTAs without breaking brand consistency.

The hero images bridged brand and performance marketing—helping dealers build momentum around launches like the GV80, drive early reservations, and present Genesis as a forward-thinking luxury brand at the local level.