Digital Display Banner System

I redesigned a series of digital display banners for the Genesis G70, moving away from cluttered, over-layered conventions toward a refined, premium system aligned with Genesis’s design-forward standards.

Each banner followed a deliberate top-to-bottom hierarchy: the Genesis logo for immediate recognition, an unobstructed G70 hero image with generous negative space, concise offer messaging tailored to each campaign (Year-End Event, Genesis Cares, Exclusive Offer), and a CTA reimagined as a full-width horizontal bar for a confident, modern cue. A unified design language kept the vehicle central and mirrored Genesis’s broader digital and print typography. I designed across multiple IAB sizes—leaderboard, MPU, skyscraper—optimized for high-resolution displays and fast load, working in both static and animated executions.

The system delivered a modern, brand-aligned approach that emphasized impact over clutter, helping Genesis stand out in competitive placements while reinforcing its positioning as a design-led luxury brand.