Genesis GV80 “First-Ever SUV” Campaign
A scalable digital banner campaign launching the GV80, Genesis’s first-ever SUV, across premium and programmatic media.
- Scope
- Paid Media · Digital Advertising · Campaign Execution
- Role
- Senior Graphic Designer
- Agency
- Innocean Worldwide
- Client
- Genesis
Overview
Genesis introduced the GV80 as its first-ever SUV—a milestone launch that needed a refined digital campaign to establish luxury and design leadership in a competitive segment. I designed the banner system to feel confident, restrained, and design-forward, mirroring the GV80 itself.
The Work
Each banner centered on hero vehicle imagery with minimal headline copy (“Our First-Ever SUV”), subtle framing lines, generous negative space, and refined CTAs such as “Learn More” and “Explore.” I built a full suite across standard IAB formats—leaderboard, MPU, skyscraper, mobile—using ratio-based spacing and scalable components so hierarchy held across sizes and copy variations. Banners were built for programmatic and premium publisher environments with high-resolution quality, clean compression, and clear readability in static and animated executions.
Outcome
The campaign delivered a premium introduction to Genesis’s first SUV, reinforcing brand confidence and design leadership at launch while supporting broad media distribution without compromising luxury standards.