Signature Event Digital Banner Campaign
A scalable digital banner system promoting the Genesis Signature Event across paid media and dealer channels.
- Client
- Genesis Motors
- Agency
- Innocean Worldwide
- Role
- Senior Graphic Designer
- Scope
- Brand Campaigns, Paid Media, Digital Advertising, Scalable Banner Systems
Overview
The Genesis Signature Event pairs the brand’s premium positioning with limited-time offers. I designed refined, performance-driven banner ads that upheld Genesis’s luxury standards while driving click-throughs and inventory exploration across digital channels.
The Work
I built a modular banner system anchored by high-resolution imagery of flagship models including the G80 and GV70. Layouts used generous spacing, brand-aligned typography, and restrained CTAs such as “Explore Offers” and “Limited-Time Event” to keep urgency aspirational rather than promotional. Where appropriate I added subtle motion, and I produced a large volume of variations across IAB sizes in HTML5, JPG, and GIF. The modular approach enabled rapid offer swaps and localization without sacrificing consistency.
Outcome
The campaign reinforced Genesis’s premium perception while scaling nationally across paid media and dealership placements with speed and visual consistency.