Dynapro MT2 Off-Road Banner Ads
Scalable digital banner ads for the Hankook Dynapro MT2 off-road tire, built for paid media placements.
- Client
- Hankook Tire
- Agency
- Innocean Worldwide
- Product
- Dynapro MT2
- Role
- Senior Graphic Designer / Developer
- Scope
- Digital Display Advertising, Paid Media Banners, Scalable Layout Systems
Overview
At Innocean, I designed digital banner ads for the Hankook Dynapro MT2, an off-road tire built for extreme traction. The goal was to highlight its durability while reinforcing Hankook’s standing in the truck and off-road enthusiast market.
The Work
I made the tire the hero, paired with rugged terrain imagery to signal real-world performance, and used typography and layout that read fast within tight banner space. I built each unit on a ratio-based layout system so imagery, copy, and CTAs scaled cleanly across IAB sizes without breaking composition, supporting A/B testing and campaign flexibility. Banners were optimized for fast load times and high-resolution displays, and structured for both static and motion-ready executions.
Outcome
The banners delivered a bold, performance-driven message that held up in competitive digital environments while supporting Hankook’s off-road product positioning.