Email GIF Campaigns

I created a series of animated GIFs for Genesis Motors email campaigns at Innocean, bringing movement and storytelling into inbox environments while staying lightweight and performance-friendly. The motion needed to feel premium and restrained to match Genesis’s luxury positioning.

I focused on refinement over spectacle—smooth transitions, controlled pacing, and elegant reveals that let lighting, grille design, interiors, and seasonal environments feel intentional. I built looping GIFs optimized for email file-size limits and tested for compatibility across major clients, using motion to guide the eye without distracting from the message. Each GIF held Genesis brand standards for color accuracy and vehicle proportions, with timing and easing tuned for a calm, confident presence.

The GIFs elevated Genesis’s email campaigns with subtle motion and visual interest without compromising load times—supporting feature highlights, seasonal promotions, and brand storytelling.