St. Louis Cardinals West Sponsorship LED

At Innocean, I designed LED signage for Hyundai’s live sports sponsorship with the St. Louis Cardinals. The asset was built for in-stadium LED ribbon and display systems, requiring bold clarity and instant legibility in a fast-paced, live environment.

I prioritized simplicity, contrast, and motion-readiness so Hyundai’s branding read clearly at distance and speed during gameplay, replays, and broadcast. Layouts accounted for the elongated, continuous, modular proportions of stadium LED systems, and I calibrated color, spacing, and hierarchy so the brand sat naturally within the Cardinals’ visual environment while still commanding attention. The design was built to spec for stadium resolution and aspect ratios, optimized for high brightness and legibility, and structured to work within looping sequences and across static and motion executions.

The final LED asset gave Hyundai a clean, high-impact sponsorship presence during live Cardinals games, adapting global automotive branding into performance-ready graphics for a broadcast-visible venue.