Seize the Moment Sales Event Campaign

Hyundai’s 2015–2016 Seize the Moment sales event promoted limited-time offers—such as 0% APR and bonus cash—across the Elantra, Sonata, and Tucson. I designed and built an interactive rich media unit to turn a standard display placement into a high-engagement experience that extended dwell time and reinforced the promotion’s urgency.

Rather than a simple expandable banner, I built a unit that unfolded into a long horizontal landscape users panned across with on-unit navigation, turning the ad into a guided exploration. Hover-activated hotspots revealed vehicle features, letting multiple messages live in one unit without crowding it. I embedded a Hyundai brand video as a cinematic anchor, keeping continuity with the broader TV and digital campaign.

I built the unit for paid media deployment—ensuring smooth expansion, compatibility with rich media ad servers, and scalable logic across placements and screen sizes.

The unit paired urgency with interactivity, increasing engagement and time spent in the ad while delivering product education without users leaving the placement. The project reflects my ability to design and develop interactive paid media for a Fortune 500 automotive brand in a fast-paced agency environment.