Steelers Nation Animated Banner

I designed and animated a Hyundai banner ad built around Steelers Nation fan culture, tying the brand to the passion of Pittsburgh football. The goal was to earn attention from a loyal regional fan base by speaking their language rather than running a generic automotive message.

I leaned on black-and-gold team color cues, bold typography, and quick, rhythmic motion to capture game-day energy within tight banner dimensions. The animation moved from a fan-culture hook to the Hyundai offer and a clear call to action, pacing each beat so the message read fast in-feed. I built the unit for paid media deployment—optimized for fast load, standard ad sizes, and clean playback across placements.