Intel Gaming × Marvel’s Avengers Campaign

For the launch of Marvel’s Avengers, Intel Gaming partnered with Crystal Dynamics and Square Enix on a campaign positioning Intel hardware as the engine behind a more powerful PC experience. I designed and developed the campaign website, anchored by a cinematic animated hero, under the line “Game with Intel for a Mightier PC Experience.”

I concepted and built a masthead animation in After Effects featuring the Avengers emerging from swirling smoke in a dramatic reveal. Layered smoke simulations, lighting, depth-of-field, and controlled character motion were tuned to deliver intensity while preserving usability, so the motion opened the narrative without distracting from content or navigation. Around it, I designed and developed the full site—calibrating typography, transitions, and layout to respect both Intel’s brand system and Marvel’s cinematic tone.

The animated hero became the visual centerpiece of the campaign landing page, delivering a strong first impression and positioning Intel as essential to high-performance, immersive PC gaming.